Bachelor of Science in
Business Administration - Marketing Management
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About the Program
The BSBA in Marketing Management program equips students with the essential knowledge and skills for effective marketing and sales strategies. Covering product determination, target demographic delineation, and strategic marketing issues, the course fosters skills in responding to competitors, government regulations, and broader social issues. Key concepts include sales management, branding, distribution, e-commerce, franchising, retailing, information technology, and corporate social responsibility.
Program Educational Objectives
Three to five years after graduation, the graduates are expected to:
- Carry out marketing management functions in local and global business environment.
- Perform marketing research to generate market information that can facilitate effective marketing.
- Manipulate the marketing mix variables to achieve organization objectives.
- Integrate a sense of community involvement using their knowledge and aptitude.
Student Outcomes
By the time of graduation, the students of the program shall have the ability to:
- Apply the marketing concepts, principles, and themes in the delivery of goods and services in local and global business
- Exhibit socially-oriented ethical decision in dealing with unlawfull and deceptive marketing issues.
- Communicate effectively in various business environment through written, oral, and digital formats
- Synergize with a team to solve real life industry problems.
- Evaluate marketing analytics of various national, regional and international implemented marketing strategies.